In a world where technology trends are fast-paced and ever-evolving, do you think businesses would survive without embracing them?
The answer is a simple no! Technology has transformed almost all aspects of life today, be it personal or professional. Automation of tasks, remote work, and other tech benefits would just be a dream without these advancements. Focusing on digital transformation in businesses- disruptive technologies like Artificial Intelligence (AI), Internet of Things (IoT), Robotic Process Automation (RPA), and Ledger tech have led to the Industrial Revolution 4.0.
Organizations that are part of the vanguard of digital reinvention are leveraging technology at its best. Like most things, without proper guidance and direction, these advancements may not prove as beneficial. The expertise of their technology leaders (who advocate technology to reinvent the firm and grow their business) plays a vital role in deploying them to the right areas to create a competitive advantage.
These tech leaders are not ordinary at what they do. They are the drivers for change and the prime reason why organizations are successfully reinventing.
They are also the kinetic leaders or the catalysts of change who envision and deliver growth, who are future-focused and navigate you through the reforms.
Kinetic leaders adeptly transform the enterprise, unlike potential leaders who just form a strategy to do so but cannot catalyze them.
Before understanding how kinetic leadership can help you transform your organization, let’s first get the basics right.
#1.What exactly is kinetic leadership?
Kinetic leadership encompasses traits of inspiring, motivating, and aligning the human capital assets in the workplace. Kinetic leaders know change is inevitable and is an essential driver of growth.
Not only do they influence others to adapt to the change, but they also gather tools and methods to implement it.
Kinetic leaders are authoritative, pace-setters, and coaches to the employees, which means they have a perfect blend of leadership styles that’s essential to lead the organizations towards the path. How it differs from potential leadership makes all the difference in coping with these changes.
Let’s analyze which style fits better in today’s business environment:
#2.Kinetic leadership v/s potential leadership
Potential leadership focuses on developing a strategy to promote strategic changes in the workplace. It’s success highly depends on the devised plan. Should the plan change, another approach needs to be devised to emphasize the changes made and direct it.
The only way to measure the success of potential leadership is by verifying its implementation and its conjunction with the original strategy.
Kinetic leadership, on the other hand, is pacesetting and democratic, which means the leader brings together a group of employees to change a business unit or motivates them to grow beyond their skill set.
Kinetic leadership is action-oriented. Along with a plan, the leaders have the tools ready to introduce the change to the organization. Various metrics are used to measure its success. Some of these are profit margins, sales growth, customer base, employee engagement, retention, and reduction in turnover.
Now that the leadership styles are weighed upon, it’s clear that kinetic leadership is more beneficial and should be practiced to sustain your business.
Here are the ways a kinetic leader can reinvent an enterprise:
1. Growth mindset
Creativity and innovation are the bread and butter for a company’s growth and reform. Kinetic leaders, therefore, emphasize re-creating and inventing new products to expand their firm’s horizons. Now that companies are evolving to be customer-centric, customer’s constantly changing opinions are the deciding factor for the new products to be released.
Needless to say, implementing and executing these ideas require approval and input from the higher-ups. With a growth-focused mindset, kinetic leaders have the ability to get them on board to invest in new ventures and increase their customer base. In addition, they walk along with the current technology trends and utilize them efficiently to make the most of them.
Knowing that technology is an integral part of any organization today, they prioritize creating new business models and leveraging these tech advancements to enhance them further.
A strong customer base is what makes you stand out in the industry. After all, without them your products and innovations are obsolete. Technology champions who are the kinetic leaders gather a team of tech-savvy members to initiate these innovations that will meet their customer’s demands and improve their experience.
The leaders inspire the workforce to take the firm to greater heights keeping the customer’s needs in mind. A study from Deloitte states that 60% of tech vanguards focus on customers to reach the global markets and increase profits.
The team members then take initiatives to connect to the customers. Using a plethora of social media platforms, you can conduct surveys, connect with the customers directly via AI-enabled tools like chatbots. With constant connectivity, the team members can then record their consumer’s expectations and demands. The leaders then leverage this knowledge to take transformational initiatives to drive change and enhance their customer’s experience.
3. Promote enterprise agility
The C-suite executives of a company expect a leader who is change-oriented, tenacious, a visionary, and an innovator who will navigate the business through the dynamic nature of the industry. In other words, they want kinetic leaders on board. In today’s times, technology leaders fit best in this criteria!
These tech leaders with their tenacity, resilience, and a single-minded vision, influences the entire firm to walk the path of change and innovation management.
Of course, change is brought only when the team walks together. Tech leaders ensure that they hire talent who possess soft skills that are essential to adapt to the fast-paced changes happening across the globe. Moreover, they also invest in training programs to upskill the existing employees to build a relevant skillset for the future.
These initiatives facilitate them to create the ultimate balance of technical and soft skills and transform the enterprise into an agile, contingent, and resilient workplace.
4. C-suites appreciate technology
An avant-garde tech leader cannot execute reinvention plans alone. A protocol, a systematic hierarchy that’s been followed in the company has to fall in line with these ideas as well. The lack of tech leaders and innovators on board is the reason why baseline organizations do not succeed in implementing change.
If a company’s c-suite executives are tech leaders too, then nothing like it!. Just like any other tech leader, they know that technology is a key component to strategize and bring these innovations to life.
When the CIOs are on board, the kinetic leaders can execute their ideas to reinvent the workplace and products without a hitch. This will eventually help them increase their customer-base globally, enhance profitability, and deliver the “next big thing”.
5. Future-focused visionaries
The company’s economic cycle takes a hit when they do not have risk-management or contingency plans in place. Thus, having a future-focused kinetic leader is of prime importance to sail through these tough times.
Agility and resilience, help them to identify and analyze the trends, risks, and challenges ahead of the curve. This potential to stay prepared helps them position the company for several years. The visionary mindset enables them to think twice before implementing any plan.
For example, resorting to layoffs of employees, who will be needed for future-projects during an economic downturn is a temporary, quick-fix that may harm the firm down the line. They weigh such decisions keeping every aspect in mind and understand the effect it may have on the company and its workflow in the future. This vision helps them build a mature firm with refined contingency and continuity plans in place.
At a glance
Organizations that are tech trendsetters are leading the business industry in today’s dynamic landscape. Why? Because they foresee, they prepare and they embrace the only constant- change!
In fact, according to Deloitte, 29% of technology leaders play the role of a visionary guide in tech empowered organizations.
These leaders have the potential to be kinetic leaders of the firm who can serve as change drivers, advisors, and dynamic leaders of the firm. In a nutshell, these change drivers will help you take a leap from being incremental to transformational!
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